Describing Paula Mendoza's jewellery only with a few words? Fierce, bold, and conceptual. So it's no wonder that Beyonce stacked up on Mendoza's signature flexible strand of gold-plated beads for her "XO" music video. The Colombian designer based her brand in New York, initially studying journalism in her hometown of Bogota before venturing into the world of jewellery. Mendoza learned the craft of working with materials in Peru after quitting her journalism job, eventually going back to Colombia to master the art of jewellery-making.
We ourselves were fascinated by her F/W 2014 collection "Oro". The fact that she uses raw and organic materials is as fresh as it sounds, also maintaining the shape and colour. The coiled bracelets, necklaces and rings are one of Mendoza's most successful pieces, all picked up by top online retailers such as Net-a-Porter and Moda Operandi. The rich Colombian gold is crafted in her Bogota atelier, while also sourcing all the gems from her native country. Her inspirations include El Dorado and the different styles she sees in New York(where she is currently based), claiming in an interview that she is "hugely influenced by(my) Colombian roots". Another one of the many things we loved about Mendoza was the fact that she began a program of working with single mothers in her atelier, helping them in one way or another. Now there you have it - a jeweller who is utterly devoted to her passion while working for a cause.