Fading traditions inspire Ukrainian designer Vita Kin when it comes to creating her well-known vyshyvankas, Ukraine's traditional dress. The much in-demand folk dress is perfect for summer holidays, just as her newly debuted capes (zhupan, which is a Ukrainian jacket) are ideal for winter. Kin's dresses made an impact during last summer's season, seen on famous figures such as Buro 24/7's Miroslava Duma, Man Repller's Leandra Medine, and editor-at-large of Vogue Japan Anna Dello Russo. We have to say, Kin had a great start: first selling her products on Instagram, then only to be picked up by online retailers such as Net-a-Porter and Matchesfashion.com.
What mainly got our attention though was the story behind the vyshyvanka: it was told that the embroidery on the folk dress was deciphered as a talisman, according to Slavic mythology. The embroidery is stitched into places around the body that were seen as vulnerable to evil spirits: along the neckline, shoulders, wrists, hem, and the back. It's fascinating how a garment with an ancient myth can be modernised and blended into high fashion, and that just goes to show what a mastermind Kin is.